This is an advanced-level course for sellers already selling on the Amazon platform. In this course, we will cover how to best utilize ads on Amazon to increase your profitability and top-line sales goals. We will cover:

• How to calculate the estimated ad budget before launching a new product
• Best practices for allocating your ad budget across campaigns and products
• Steps for a successful launch or re-launch of a product
• What types and targeting of ads to test
• Best practices for bid optimization for your Amazon ads