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SCORE, Counselors to America’s Small Business

May 2022

Accepting Cryptocurrency as a Payment Option

May 26 @ 6:00 pm EDT
Free

Presented by Sondee Lima and Jennifer Brown (bios below). Cryptocurrency has been in existence since 2009. As of 2021, over 20% of Americans now own it, and this percentage is growing by the day. It is estimated that 90% of Americans will own crypto by 2028. Likewise, many businesses including Starbucks, Nordstrom, and Subway currently accept cryptocurrency, and this number is growing as well. These businesses enjoy the following benefits: Increased international reach Better security Faster payments Lower processing fees…

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June 2022

Consumer Budgeting During a Crisis presented by Truist

June 1 @ 12:00 pm EDT
Free

The thought of being hit with a major negative event that could affect your finances, such as a job loss, an illness, a car accident—or a pandemic—can keep anyone awake at night. However, the prospect of something expensive and beyond your control happening becomes less threatening if you’re properly prepared. Join us for “Budgeting During a Crisis,” presented by our community partners at Truist Bank. This interactive session will provide you with the tools you need to assemble a crisis…

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Pinterest 301: Creating a Strategy for Your Business on Pinterest

June 1 @ 5:30 pm EDT
Free

Heather is a Pinterest marketer and has been managing client accounts for 5 years. She jokes that she’s used the platform so long she remembers when there wasn’t much to see and you actually found the end of the feed. Before she got into Pinterest marketing she was an accountant and worked in lending. Heather facilitates a YouTube channel & paid community where she helps content creators, coaches & service providers with strategies to grow their traffic & sales on…

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Legal Checklist for Startups

June 2 @ 5:30 pm EDT
Free

All the legal requirements of starting a new business can seem overwhelming. This webinar is designed to provide an overview of the legal issues involved in starting a new business. Using a startup checklist, it will discuss 7 areas of legal concerns: Creation of Business Entity Regulatory Compliance Owner Relationships Worker Relationships Client/Customer Relationships Vendor Relationships Intellectual Property Attendees will receive a copy of the checklist for their own use Presenter BIO: Laurie M. Lee, Esq. owner of The Legal…

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Getting Your Physical Products on Amazon

June 6 @ 5:30 pm EDT
Free

Robyn Johnson will share from her over 11 years of experience on Amazon to help you get a clear understanding of: -Whether you product is a good fit for Amazon and how to price your products -How to estimate Amazon selling fees and how fees work for physical products -How to get your products the "Prime" badge - Common Pitfalls To Avoid -Tricks to keep your account healthy About our presenter - Robyn Johnson Robyn Johnson has been heralded as…

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Improve Your Business with Social Media

June 7 @ 8:00 am - 5:00 pm EDT

Social media is a cost-effective marketing tool for most businesses. Learn ways to improve how your business uses social media for growing your business.

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How Do I Develop a Product or Service to Sell?

June 7 @ 5:30 pm EDT
Free

This seminar will cover generating new product ideas, building product concepts, and discussing methods of tailoring your product to the right target market. This will include: • Generating product ideas and concepts. • Functions, tasks, and pain points. • Creating insight statements. • Translating insights into product concepts. • Defining a successful product or service. • Defining the value proposition. • Testing the feasibility of a new product concept. • Launching a new product or service.

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Learn the Basics of Google Ads

June 8 @ 10:00 am EDT
Free

Learn how to reach more customers and grow your business with Google Ads. You will learn how to create an account and set up an ad campaign, how to improve ad performance, and how to measure success. Led by Pamela Starr, a professional trainer for Grow with Google, this is a session perfect for people new to Google Analytics.

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How to leverage your personality to sell more – Part 1 of 3

June 8 @ 5:30 pm EDT
Free

Part I: Qualify, Connect, Drive Results  Introduction to Personalities, 5 Languages of Appreciation, Generations: This workshop will focus on the skills and importance of “How to recognize and connect with other people quickly” to communicate effectively. People will tell you who they are and what is important to them if you just pay attention to them. This 3-Part series is presented by Cynthia Blackwell, coach, and author of The Magical Power of 3 Roadmap to Success Wealth and Happiness. Cynthia’s…

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Becoming a QuickBooks Power User (QB03)

June 8 @ 6:00 pm - 8:00 pm EDT

Join us for this QuickBooks online class to learn about the basic reports and how to create them for your company. We will also discuss the Receipts functions within the product, and some additional apps that can bring even more power to your product. Learn how to set up your budget as well as common errors and how to correct them. A Q&A session follows to answer any specific questions you may have.

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How to Protect Your Intellectual Property

June 9 @ 5:30 pm EDT
Free

Intellectual property rights can cover a wide array of legal protections entrepreneurs may need to protect their unique products and services, their branding their company’s reputation, and other intellectual assets. This webinar will cover the following topics: • Intellectual Property – Definition and Common Mistakes • Trademark Registration and Rights • Types of Patents and the Application Process • Copyright Ownership and Protection • Domain Name Selection and Registration • Types of Trade Secrets and Their Protection Our Presenter is…

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How to Start a Non-Profit

June 11 @ 10:00 am EDT
Free

This workshop is for anyone looking to start a non-profit and is committed to providing community service. The presenter will show you step by step, how he set up a non-profit in 6 months, without a lawyer. How to create a legal non-profit structure Mapping out your program service Making the case for funding Presented by: Eugene Campbell, ECCRGroup’s CEO. Eugene is a highly motivated leader with over thirty-years years of senior-level non-profit management expertise and a proven track record…

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Selling More and Greater Profits on Amazon

June 13 @ 5:30 pm EDT
Free

Robyn Johnson will share from her over 11 years of experience on Amazon to help you create an actionable plan for marketing your products on Amazon including: -How to get your products seen on Amazon (Amazon SEO basics) -Anatomy of the best selling listing -How to use promotions to gain increase conversion rates -Understanding Amazon Advertising and its role in product launches on Amazon -Protecting your brand on Amazon This will be an intermediate-level class assuming that you understand the…

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Determining Product Profit Potential and Target Market

June 14 @ 5:30 pm EDT
Free

This workshop will cover methods of calculating the market potential and estimating the number of sales and profit you can derive from it using databases available for free through the Jacksonville Public Library. This will include: • How to define consumer or business target markets. • How to include psychographics in the definition. • Calculating market potential sales and profitability.

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Finding Contentment in a Chaotic World

June 14 @ 5:30 pm EDT
Free

Finding Contentment in a Chaotic World can be a tall order today. With juggling family, the children, a business, events, day-to-day activities, and other obligations there is little to no time for us.   However, by understanding who we are, how we behave, what makes us tick, and then what makes others tick, we can start with a feeling of peace. Then let’s learn what can bring us peace during the chaos.   The tips and tools you will learn…

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Financial Series Part 1 of 3 -Introduction to Bookkeeping for Small Business

June 15 @ 5:30 pm EDT
Free

Many businesses miss out on opportunities to make more money because they do not fully understand the value of keeping a "good set of books" and analyzing the financial reports their books produce. In this three-part workshop shop series, we will discuss strong bookkeeping processes; discuss the technology tools that support your back office; review the most important financial reports examine the metrics required to help you make more informed business decisions. Proper bookkeeping with the right technology and financial…

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Starting Your New Business

June 15 @ 6:00 pm EDT
Free

This workshop is designed to guide you through the steps necessary for starting a business. It covers the different legal business entities, licenses needed, taxes, and insurance. We explain what business plans are all about and show you how to collect business information and research. You will learn about capital funding and the lender's view of the borrower.

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Deep Dive into Facebook

June 16 @ 10:00 am EDT
Free

In this session on Facebook, attendees will analyze if Facebook is really the best platform to drive their particular business, what types of content to create for their viewers and how organic versus paid advertising works. Attendees with learning about different types of content, where to find free or inexpensive tools to organize and assist them, and ultimately how to build a content calendar to stay consistent and relevant to your audience. Additionally, participants will see an actual working advertising…

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How to Set a Price for Your Product or Service

June 16 @ 5:30 pm EDT
Free

This workshop will cover five methods of product pricing with step-by-step instructions on how to implement them. The methods discussed will include: - Value-Added Pricing - Cost Plus Pricing - Modified Cost Plus Pricing - Competitive Pricing - Value-Based Pricing We will also discuss how to combine some of these methods to determine a specific price and sales volume while generating a profit amount that you specify as part of the process. Presenter BIO: Craig Linsky is a SCORE mentor…

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7 Little Known Secrets to LinkedIn Success

June 18 @ 10:00 am EDT
Free

LinkedIn has become one of the most powerful tools in a company’s marketing arsenal. Want to know how over 55 million businesses are using LinkedIn to grow their business? Find out best practices at this seminar! LinkedIn, owned by Microsoft, is always being updated. In this workshop, we'll show you how to take advantage of LinkedIn’s newly refreshed desktop and mobile applications and see how to use its newest features. You’ll benefit from an instructive overview about how to use…

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Getting the Most Out of Your Amazon Ad Budget

June 20 @ 5:30 pm EDT
Free

This is an advanced-level course for sellers already selling on the Amazon platform. In this course, we will cover how to best utilize ads on Amazon to increase your profitability and top-line sales goals. We will cover: How to calculate the estimated ad budget before launching a new product Best practices for allocating your ad budget across campaigns and products Steps for a successful launch or re-launch of a product What types and targeting of ads to test Best practices…

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Starting A Food Truck

June 21 @ 6:00 pm - 8:00 pm EDT

So you want to own a food truck! Please join restaurant veterans to learn what it takes to start and be successful in this hot industry. Discussions will cover start up requirements, licenses, funding, marketing and more!

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Introduction to Google Analytics

June 22 @ 10:00 am EDT
Free

Learn how to set up and start to use Google Analytics to understand how people engage with your website.   Learn how to:   ●    Set goals for your website ●    Set up Google Analytics and connect it to your website ●    Understand what types of reports are available in Google Analytics   Led by Pamela Starr, a professional trainer for Grow with Google, this is a session perfect for people new to Google Analytics.

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Generational Marketing – Reach & Acquire 4 Generations of Customers

June 22 @ 5:30 pm EDT
Free

Having to reach, influence, and convert 4 generations has made marketing more complicated than ever for small businesses to generate leads, build brand trust and achieve financial objectives.   Are you struggling with where to find a Boomer and how to sway a Gen Z’er? How about unpredictable Millennials? They are all SO different. It is critical that you understand what they each want if you are going to get them to buy.   Dive into the unique qualities of…

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Paychex: Human Resource Trends for 2022

June 23 @ 9:00 am EDT
Free

Learn the HR Trends that are impacting businesses today. Topics include post COVID19 trends, Safety Requirements from OSHA, and Hiring/Talent considerations.

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Using Reference Solutions to Grow your Small Business

June 23 @ 5:30 pm EDT
Free

In this session, you will learn how to: Reference Solutions is a set of databases that allows you to download records of your target market prospects for free. - Access Reference Solutions from home for free with your library card, - Identify new sales prospects, - Create customized business & consumer marketing lists, - Identify key business contacts, - Locate home-based businesses, - Find businesses with web addresses, - Define delivery routes, - Gather competitive business intelligence, - Identify major…

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Legal Steps for Buying/Selling a Business

June 27 @ 5:30 pm EDT
Free

The decision to buy or sell a business involves 4 legal steps to make certain that it will be a successful transaction for both parties. This webinar is designed to provide an overview of those legal steps to follow when buying/selling an entity or its assets so that risk of facing legal ramifications can be avoided should any issues arise after the closing of a sale. In-depth details on the following steps will be reviewed: Negotiating Base Terms Purchase Agreement…

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Building Your Business Plan

June 28 @ 6:00 pm EDT
Free

Designed for anyone who has done their business research, most of their marketing plan, and understands some basic accounting and finance. It explains the purposes and value of a plan and uses a content template to help determine what goes into each section of this plan. FREE! A $35 value!

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Social Selling – How Business is Done Today

June 28 @ 7:00 pm EDT
Free

Many small businesses and organizations find themselves seeking the right strategies, tools, and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month, there’s a lot to keep up with. The number of possibilities can feel overwhelming. This session helps make sense of the noise and teaches you how to create the best combination of email and social media marketing for your business. Gain…

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How to leverage your personality to sell more – Part 2 of 3

June 29 @ 5:30 pm EDT
Free

Part II: Leverage Relationships and Drive Results  How do we leverage relationships to drive the outcomes we desire? Being self-aware of WHO we are and WHAT is important to us is the first step to developing our strategic plan to achieve Explosive Success. This workshop will review what we learned in Part I and provide practical tips to implement immediately. This 3-Part series is presented by Cynthia Blackwell, coach, and author of The Magical Power of 3 Roadmap to Success…

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Creating Content that Connects

June 29 @ 7:00 pm - 8:00 pm EDT

Do you struggle to come up with ideas for promoting your business on social media? Does it take too much time and effort? By the end of this one-hour training, you will have at least 30 attention-grabbing ideas for content to post! Molly Hughes is a retired news anchor who will share her expertise with you and walk you through a technique she uses to keep the content ideas flowing. It's a process you can apply over and over again…

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Franchises – An Easier Way to Owning a Business

June 30 @ 5:30 pm EDT
Free

Owning a franchise is one way to become an entrepreneur. A franchisor provides the planning, brand name, and promotional support the franchisee needs to get started. Attend this workshop to see if a franchise is right for you. You will have the opportunity to hear from local franchise owners live, including > Presenter, Heidi Simos > Panelist Craig Linsky > Panelist Debra Koehler > Panelist Sean Rotolo > Panelist Edward Hawkins Find out why they decided to take the franchise…

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July 2022

Introduction to Social Media

July 2 @ 10:00 am - 12:00 pm EDT

This Social Media “Boot Camp” provides a high-level understanding of how to begin marketing your business using social media. You will walk away with a social media “toolkit” that will give tips and best practices for choosing the right social platform for your business type, what type of posts and best time to post for your customers and more.

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Price Your Product for Profit Right from the Start

July 6 @ 5:30 pm - 7:30 pm EDT

Whether you produce a product or provide a service, staying in business requires your pricing strategy will generate enough revenue, ensure profitability, and pay you what you are worth. If this isn’t happening now, this event will have you walk away with a clear strategy that allows you to price your product to have a business that can thrive and survive. Discover… • The formula to determine your price to make money, keep money, and get paid what you’re worth…

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How Do I Start a Home Based Business in Florida?

July 7 @ 5:30 pm - 7:30 pm EDT

This seminar will discuss what types of businesses you can (and cannot) operate from your home. We will also show you what you need to do to get your business up and running, including getting the necessary registrations, licenses, and permits from Jacksonville, Florida, and United States government entities. The presentation will cover the following: Characteristics of Home-Based Businesses and their owners. Zoning and other restrictions on home-based businesses. Creating a business legal entity. How to Get a FEIN Setting…

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Tax Boot Camp for Small Business Owners

July 9 @ 10:00 am - 12:00 pm EDT

This seminar is specifically developed for small business owners who have little to no experience or understanding of the role and impact of income taxes on their businesses. It is facilitated by experienced Tax Professionals and is designed to provide ideas and tax strategies that can be shared with one's tax advisor.

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Understanding Email Analytics

July 12 @ 6:00 pm - 7:00 pm EDT

Once you start using email marketing, the next step is to understand the data - or analytics - that your campaign captures. When you know a little bit about marketing analytics, you open up a world of possibilities to grow your business. In this session, we will dive into the specifics of how to make your email marketing analytics work for you. You'll see how to use the data to make more informed decisions and to explore leading-edge approaches to…

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Financial Series 1/3: Introduction to Bookkeeping for Small Business

July 13 @ 5:30 pm - 7:30 pm EDT

Many businesses miss out on opportunities to make more money because they do not fully understand the value of keeping a "good set of books" and analyzing the financial reports their books produce. In this three-part workshop shop series, we will discuss strong bookkeeping processes; discuss the technology tools that support your back office; review the most important financial reports examine the metrics required to help you make more informed business decisions. Proper bookkeeping with the right technology and financial…

Find out more »

Content Marketing: Moving Your Prospects & Customers Through Your Sales Funnel

July 14 @ 10:00 am - 12:00 pm EDT

Content Marketing impacts your business success by offering readers informative and useful material that provides them with relevant insight and value. In this SCORE presentation, we'll explore the myriad of content types, why you need them, and how to create them on a shoestring budget. Attendees of this Zoom session will discover how to determine what content to focus on most for their business, how to create a plan to be consistent, and we’ll even explore some of the less…

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Where Can I Find Financing for My Small Business?

July 14 @ 5:30 pm - 7:30 pm EDT

Did you know that business loans as small as $1,000 are now available and loan programs designed specifically for home-based businesses not yet in operation? This workshop will discuss the various types of financing. This workshop will review the types of business financing and the requirements for obtaining them: • Debt vs. Equity Financing • Traditional vs. Online Lenders • Small Business Administration (SBA) Backed Loans • Startup and Micro Loans • Non-Profit Lenders • Invoice Financing • Online Business…

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Should I Own a Small Business?

July 16 @ 9:30 am - 11:30 am EDT

This workshop will discuss the characteristics, backgrounds and mindsets of successful small business owners. This should allow you to see whether you have what it takes to succeed as an entrepreneur. We will also show you how to evaluate your skills to understand what areas you need to work on to increase your chances of success. This workshop will cover the following topics: What is entrepreneurship? What is the entrepreneurial process? Is entrepreneurship limited to certain age groups or gender?…

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The Business Plan – What is it and why DO I need one?

July 19 @ 5:30 pm - 7:30 pm EDT

We will discuss the major reasons for assembling a plan, and whether or not you need to obtain financing for your business. We will cover what should be in your plan and how to assemble the information you need using a library and other resources. This workshop will cover the following topics: What is a business plan? What are the main reasons for developing a business plan? If I don't need to raise capital to start my business, do I…

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Get Started with QuickBooks (QB01)

July 19 @ 6:00 pm - 8:00 pm EDT

Part 1 of 3: This basic QuickBooks Online class will show you why tracking your finances is important to being successful in your business. It will also teach you about the different types of QuickBooks subscriptions and help you determine the best one for you. Finally, we will review the setup options to help you get started right.

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How to leverage your personality to sell more – Part 3/3

July 20 @ 5:30 pm - 7:30 pm EDT

Creating your Success Plan is the first step, but how do we know we are making progress? This workshop will review what we learned in Part I and Part II of this series. In our review of Personalities, Generations, and Languages of Appreciation, we will tie it all together with easy-to-follow tips for measuring success and the importance of celebrating those wins along the way.

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Marketing Your Business

July 20 @ 6:00 pm - 9:00 pm EDT

For people who want to obtain a trial by customers and growth for their business, whether it is a product, service or both. It explains various marketing strategies and contains many practical marketing tips. It will help you define your mission, analyze your situation, conduct research, identify your target market, and develop your marketing mix.

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Plan Your Website for Online Success

July 20 @ 7:00 pm - 8:30 pm EDT

You know you need a website for your business. But, how do you set it up for online success? First, you need to have a solid plan in place. Fortunately, this webinar will help with exactly that! This webinar, presented by Co-Founder of Cardsetter, Jessica Baldwin, will share a comprehensive plan for your business's website. After the session, you’ll have a better understanding of: Your website’s audience Feature and functionality needs Content planning How to choose the right platform Best…

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Is Crowdfunding Right for My Business?

July 21 @ 5:30 pm - 7:30 pm EDT

Crowdfunding is a new source of business funding as well as a way to get pre-sales of your products. This is a new and fast-growing area that allows small businesses and average investors to get involved in an area that was previously open only to very large businesses and wealthy investors. Find out how crowdfunding works and if it is right for you. We will review and compare the five forms of crowdfunding and also compare crowdfunding to traditional methods…

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Building Your Financial Plan

July 21 @ 6:00 pm - 9:00 pm EDT

For people who have limited knowledge or understanding of basic accounting and finance. This seminar is intended to explain the methods and need for financial tracking, control and generating the financial projections necessary to develop your plan such as: cash flow, income statement, break evens and balance sheet.

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How to Manage Your Business with KPIs

July 26 @ 5:30 pm - 7:30 pm EDT

Using financial statements to manage a business is a good place to start, but Key Performance Indicators(or KPIs)go to the next level. They provide more detailed insights of where your business is succeeding and failing. We will discuss the concept of leading KPIs, which can give you an earlier read on the direction of your business than the typical financial statements. This workshop will cover what KPIs are available, how to calculate them and how to select the right ones…

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Building Your Business Plan

July 26 @ 6:00 pm - 9:00 pm EDT

Designed for anyone who has done their business research, most of their marketing plan, and understands some basic accounting and finance. It explains the purposes and value of a plan and uses a content template to help determine what goes into each section of this plan.

Find out more »

How to Write Effective Marketing Emails for Any Situation

July 26 @ 7:00 pm - 8:00 pm EDT

Whether you are writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to sit down and write your next email. You have a limited amount of time where you need to figure out what to write and how to write it, so it drives results for your business. After all, your emails need to build relationships, inspire people, and encourage them to take action. This presentation will share email writing tips that will save…

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How to use both to solidify trust & customer loyalty

July 27 @ 5:30 pm - 7:30 pm EDT

Discover… • The difference between branding & marketing • How to maximize the five pillars of the brand to secure lifetime profits • The simple marketing strategy every business needs to reach, influence, acquire and retain customers • How to avoid the top marketing mistakes • The secret marketing best practice that will increase your ROI

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Funding Your Business

July 28 @ 6:00 pm - 9:00 pm EDT

For people who think they might need funding for their business. It is designed for start-ups and existing businesses with cash flow or capital issues. The seminar explains the various sources of funds, their lending criteria, and how they differ.

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Starting Your New Business

July 30 @ 8:00 am - 5:00 pm EDT

This workshop is designed to guide you through the steps necessary for starting a business. It covers the different legal business entities, licenses needed, taxes and insurance. We explain what business plans are all about and show you how to collect business information and research. You will learn about capital funding and the lender's view of the borrower.

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3201 E Colonial Dr Suite A-20,
Orlando, FL 32803
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